5 popular ways to attract more fans to your app using Social Media [Infographics]
The best way to reach out to more potential fans is by leveraging social media platforms. There isn’t a lot that we need to say about this since by now you probably know that. But, again, knowing and doing are two totally different things. While many companies do know the importance of social media, doing it effectively is a rare sight. Below mentioned are some of the most effective ways to attract a new fan base on social media.
1. Hashtag campaigns: Every brand can take its campaign a notch higher by using hashtags. This will make its campaign more accessible and visible to a wider audience.A good example to involve Twitter is Coca Cola’s “Share a Coke” campaign, which invited fans to substitute the word Coca Cola with their names in customized Coke bottles. If you tweet with #ShareaCoke, Coca Cola will reply with a personalized note for you. The campaign’s success is reflected in 150,000 consumer user-generated images on social media.
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Tagging other users or brands in your social media posts makes your fans’ published work seem more engaging, and leads to a higher engagement rate. This is because when a user sees a tag or a mention in a post, a notification will appear on his/her social media feed. This ups the post’s visibility and increases its chances of being liked and shared. Sharing your fans’ publications in your company’s social media feeds is also a neat way to complement them for sharing their experiences with your app.
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Tags: app marketing, brand, campaign, facebook, instagram, outreach, rote, SEM, social media, strategy, twitter, user engagement.
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