The New York Times published an article on February 14, 2025, titled “J.D. Vance’s TikTok Battle Shows Forces at Play in Fight for the Middle Country.” The article reveals that J.D. Vance, the author of the best-selling Hillbilly Elegy, is launching a social media campaign on TikTok to counter mainstream media’s narrative and connect with the working class. Vance’s videos aim to challenge the perception that young people from rural areas are uninformed and struggling with basic life skills. The article explores the growing importance and influence of social media platforms such as TikTok, which Vance believes can challenge traditional media sources and reach a younger audience. The article’s tag format could be: tech, media, politics, business, social media, hillbilly elegy, j.d. vance.
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