In today’s digital age, we see that proving oneself as an SEO-conscious digital agency is almost impossible. However, the best way to learn about the performance of an SEO agency is to understand and analyze their true success/failure rate.
One concrete method to measure the success of an SEO Agency is to track the keywords being targeted. Other than asking the SEO agency in question, how do an average Joe, willing to learn about the keyword that the website is competing with, will know that these are the keywords the SEO is dedicated to?
In any SEO project; no SEO agency (or specialist/ consultant worth his salt ) would ever start remedial work on the website without first performing a thorough keyword research and analysis.
Admittedly, keyword research is not actually labelled as a core strategic planning at the institutional level, but at the tactical level, most of us, conscious search engine optimiziers would develop keywords and analyze whether these keywords are worth being chased after.
The approach ususally involves using a variety of tools to look at how competitive the keywords are, as well as analysing the key derivatives upon which to base them from.
Institutional or marketing, or operational, from both time and cost perspective, they require a certain consistent degree of returns.
Once, they settle for these group/ type of keywords, these are ADOPTED as the keywords that would serve as the pillars upon which these strategies are built, how would implementation be measured if no set of keywords upon which progress in their campaigns would be measured?
The litmus test to determine if an SEO or an SEO Agency is technically competent enough to be competent or not would be based on this. This critical outsight eliminates at one fell swoop the SEO agencies that can’t make a consistent progress with the adoption of the original or set of keywords adopted by the business development team.
Thus, by narrowing down the field of performance measurement to an analysis of keyword:::link ratios, focus would be directed on NOT the noisy and erratic results of the organic search performance, but focus would be on the consistency that would be enjoyed by the company’s core list of preidentified keywords. Ensuring that measurements are based upon the very keywords that would be the most spatially important and cost effective in terms of accelerating organic search traffic with the least trial and error.
Admittedly, revisiting the original list of keywords used shall pose as challenges in future revisions of the website or more specifically the SEO strategy. Nevertheless, by containing using this snippet of instinctual guesswork (that which intuition suggests will work ) and analysis, the institutional learning that would be established would be far more accurate.
Thus, The semantic web aside, the keywords that can and will be targeted (and would persist MOST for the foreseeable future) need to be surreptitiously identified what they are based on actual link structures, and the weightage that would be afforded upon their adoption.
Keyword performance metric would be constructed thru : KW(keyword) & Link Ratio(link ratio).
Example: In try to track keyword performance (for instance) of Harvard Business School’s Keyword strategy, using the following keyword matrix.
If after a long period of campaign effort, Harvard Business School has been consistently ranking between say between position 30 to 60 as depicted in the enumerated row, good or bad, the performance metric has been established. This result would form a basis in projecting the future campaigns, as well as camouflage the shallow nature of SERP depictions.
If after 3 months of SEO campaign, Harvard Business School’s MBA Program finds that the KW(keyword) & link ratio would take on the following aspects; it would substantiate the movement of its hard earned SERP rankings.
Assuming that the following overall competitive drive: A “D” (denoting disastrous) ; with many links is a sign of heightened competitive nature with little split by discomforting amount of URL’s indicating vice versa.
Thus, if Harvard Business School would hit upon an aggressive landing page (suppose designed by www.uzmanpara.com) with the same intensity as the above KW ( keyword ) chosen; its rankings would continue to climb exponentially across SERP. Assuming of course an additional 200 links could be incur expenditure across the many integrated landing pages of the chosen keyword.
If on the other hand, a throwaway landing page of utmost limited content, weaker competitive direction, abit behind the curve innovation, with lesser competitive link integration, all further associated foreseeable link integration.
All that’s required is merely a weak additional 300 links and a half per day to dice the aforementioned bar by a sizeable quantum.
Assuming of course; that all provable factors are ascertained with a fair degree of accuracy and confident precision, the future would hold an established KP2 with a guaranteed set increment of 60 and the following planned future contours.
The following chart would plan out the end objective upon which to base expected KW group outcomes and other secondary factors that need to transpire.
The above chart once again illustrates the span that would need to be invested to obtain top quality traffic.
Initially, little rampages across, however at any given point; no quantitative (or assumed snippy bc findings ) would be surpassed by the SEO or Digital Agency.
Thus, by tracking the KW(keyword) & Link performance metric, not only from a macro-management strategic standpoint of institutional learning, but at a tactical level defined by highly quantifiable processes; these can form a basis on WHICH whether your SEO/ Digital agency is worth every cent of your hard earned money!!!
[link]https://instabilestech.com/searchenginejournal/what-metrics-should-seo-savvy-be-tacking/[/link] Hey there, I found your blog via Google at the same time as looking for a related matter, your site came up, it appears like like it might be directory of relevant knowledge targeted towards these issues.
I am planning to write on this topic, how can implementation be measured if no set of keywords upon which progress in their campaigns would be measured?
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