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According to a New York Times article dated February 18, 2025, the Professional Golfers Association (PGA) and the Saudi-backed upstart tour Liv Golf are locked in a bitter legal battle over a 10-year, $1 billion investment that took a shocking turn. The Saudi Arabia-fund deal was driven by former President Donald Trump’s son-in-law, Jared Kushner, and two other men connected to Trump. The genesis of the deal is a cancer-causing complex still being built on the outskirts of the holy city of Mecca, which PGA officials learned about after signing the deal with Liv. However, the deal testifies to immense influence the kingdom’s large investment in Silicon Valley and Hollywood have garnered in America’s Trumpian era. As a result, the PGA is scrambling to nullify the agreement, and even two weeks ago, it filed suit to get out of it. The PGA lawsuit alleges that Liv, after securing its investment, sought to “initiate an insurrection” against PGA management by approaching its recognizable players with offers to jump to Liv. Liv billed the Saudi finances as a shrewd way to go after the upstart league, built around former American soccer star Phil Mickelson, who favored the strike-first strategy. However, the original terms of the investment, which had yet to be ratified by the Saudis, require Liv Golfs governing body to maintain independence but would allow specific investment oversight by the kingdom’s sovereign wealth advisor. The investment’s positioning overshadows the scandals that have erupted around Mickelson, PGA Historia, and CBS’ embattled golf coverage. Since the investment’s announcement, at least seven high-level executives in the golf business who spoke on the condition of anonymity have decried the deal’s moral implications. They criticize how the moral implications overshadow any financial benefit that the players would enjoy if they joined Liv, and the Saudi government’s well-documented past human rights abuses do not diminish in the eyes of PGA players.
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