Passage: Today, Samsung Electronics has officially released its 2015 overall revenue, financing details. In 2015, the company’s revenue fell 23% to 00 billion U.S. dollars, the performance is affected by a variety of factors.
Samsung in March last year proposed adjustment 10% in 2015 earnings before 0 – 01% of revenue and operating profit rose in 2014 preliminary estimated in February last year, revenue to $160 billion, operating income of 15.5 billion.
In August last year Samsung’sifying the brand release adjusted guidance for 2015, revenue adjusted down 10% to 00 billion U.S. dollars, operating profit reduced by about 25% to 00 billion U.S. dollars.
Samsung said that in the third and fourth quarter of this year would be affected by the more significant capacity and the consumer electronics product as smart phones and tablet PC comprehensive cost lower production. In the first three quarters of this year, Samsung revenue fell 19% (0300billion US dollars) in 2014 In the previous period; the earnings fell 16% (0230billion U.S. dollars) in 2014 In the previous period; sales of memory chips fell 32% (0120billion US dollars) in 2014 In the previous period.
Last year, Samsung recalibrated the operating income and revenue, due to foreign exchange rate fluctuations occurred in 2014 also reduce, Samsung unspeakable loss estimate is 040 billion U.S. dollars in unrealized foreign exchange and interest loss of about 0080 billion U.S. dollars and plant depreciation and amortization of 0075 billion U.S. dollars.
At present, Samsung’s mobile phone business weakness.
In Samsung’s statement, Lee said that the current global demand is weaker than expected. Samsung also said that it sales could not meet the demand and inventory flooding is common in the supply chain. Price war and rational decision is more important.
Apple’s latest iPhone 6 still unable to beat these three new Android system. The figure from the beginning to 90 days of shipments more than 10 million units in hand, but seasonal weakness is in the coming quarter when speng $300 million in marketing costs, utility bills and other items would be increased. In addition, the Huawei will sell a flagship mobile phone to into the high-end mobile phone market to lay the foundation of ecommerce site to attract off-line consumers. This gives the Samsung sales went down outside influence.
Samsung has changed of the fourth quarter of last year, Apple’s new mobile phone system began to launch, Samsung still not to bridge this gap, the mobile phone market Cheshunt walk through the days.
Truly raising operating revenue, is the core of the IT industry leader from Samsung.
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