WordPress tag – SEO strategy for WordPress website
SEO strategy for WordPress website can help your website rank better in search engine results pages or SERPs. This will likely enhance the visibility of your website, organically drive more traffic, generate more lead & sales, and increase your return on investment (ROI) over the time. But how? This post is going to cover the tips & guidelines for your WordPress SEO strategy.
1. Conduct in-depth keyword research
Before targeting any SEO strategy, keyword research is the first and foremost step. Identify and choose the right keywords that people entering in the search box. This is where Google Keyword Planner or Ubersuggest comes in handy.
Google Trends tool can be another alternative to identify the keyword demand for particular industries. By using Google Trends, you can see the interest of these keywords over time in specific regions. This tool is free to use and you do not even need a Google AdWords account to get started.
Google Analytics’ Behavior > Site Content > All Pages > Landing Pages will show you what pages(landing pages) of your website are driving the most organic search traffic. This data will help you a lot to identify which landing pages are performing well in terms of ranking and generating leads, conversions and sales. This, on the other hand, can give you insights to identify the weak pages and improve their rankings and generate more leads, conversions and sales over time.
2. Optimize your website’s speed by using a caching plugin, minify or compress resources, and optimize images.
Website speed or “time to first byte” (TTFB) is a critical factor for SEO success. Website speed is related to a bigger picture which is known as user experience or UX.
The Website speed is closely related with the website performance.
Google also says slow speed will negatively impact SEO performance of the website.
According to Google research, a two second delay in load time increased bounce rate by 103% and 90-second delay led to abandonment of 53% of mobile visitors.
To optimize your website’s speed, you can use a caching plugin to speed up the WordPress website. Memcached is another popular open-source caching system that can boost the access time and data transfer rate for large amounts of data in smart phones and tablet devices.
WordPress limiter plugin is another good option to control the download speed of WordPress’s resources to save bandwidth or to control data transfer while optimizing WordPress site speed.
For the website images, you can minify or compress these images for improving the website’s speed and user experience. You can cut or crop the images for smaller size and use proper Crop might crop or cut your images to appropriate sizes. This will help to enhance website’s speed and user experience.
How can SEO strategy for WordPress website be improved by conducting in-depth keyword research, optimizing website speed, and identifying the pages driving the most organic search traffic?
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